Patrick Chan
Challenge:
Take a talented but raw young figure skater, Patrick Chan, and help him maximize his full potential of realizing his skating dreams while building his personal brand. Create and provide a new digital strategy that will promote him through a strong web presence and through social media networks.
Solution:
iSport focused on promoting Patrick through different media platforms such as a new website at PatrickChan.ca, unique video content that shows the quirky but engaging personality of Patrick, as well as utilizing social media networks to both promote his growing career and to build the foundation of his brand as Patrick Chan.
Result:
PatrickChan.ca is currently a successful athlete website that provides the building block for future opportunities. Visitors have increased exponentially since the website’s launch. Videos and Blogs continue to attract traffic as fans from all around the world support the future success of Patrick Chan and his quest for gold. The use of social networks allows fans and supporters to feel like they play a more active role in Patrick’s success.