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  • iSport and CBC Sports have partnered with the World Curling Players Association to produce the Grand Slam of Curling series for eight consecutive years (2006 to 2014). By controlling all aspects of the series – from event management, broadcast production to sponsorship sales, we have developed a new, 360° sponsorship strategy that delivers unprecedented value for sponsors.

  • In recent years, there has been a need to increase the interest and viewership of figure skating. Since the glory days of the 1990s the sport has endured greater scrutiny with the judging scandel of the 2002 Winter Olympics as well as a new but confusing judging system. The sport however still has huge potential and iSport CEO, Kevin Albrecht sought to find a solution to rekindle the love that Canadians have for the sport.